Privacy Policy

Effective Date: On publication  |  Last Updated: 21 October 2026  |  Version: 2.0

1. About this notice

PredictX Technologies Private Limited ("PredictX", "we", "us") runs PredictX — a prediction game for live sport and other events, played with virtual tokens that have no cash value. This notice explains what personal data we process when you use the PredictX app (iOS and Android), the website thepredictx.com, and PredictX polls embedded on partner websites, why we process it, who we share it with, how long we keep it, and the rights you have.

We are the Data Fiduciary for this data under India's Digital Personal Data Protection Act, 2023 (the "DPDP Act") and the Digital Personal Data Protection Rules, 2025. Section 15 has a short note for visitors from the EEA, the UK and Switzerland.

PredictX is for adults only. You must be 18 or older to create an account (see §12).

2. Contact us

Privacy questions and requests (our data-protection contact)privacy@thepredictx.com
Grievancesgrievance@thepredictx.com, or the in-app grievance form (see §11)
Grievance OfficerName: [To be appointed] · Phone: [To be appointed] · Address: [To be appointed]
Security issuessecurity@thepredictx.com

3. Consent — what we ask for, and what we do without asking

Using PredictX is not treated as consent to everything in this notice. We ask for your consent separately for each optional purpose below. On the website and in the current version of the app, every optional purpose is off until you switch it on — for everyone, in India and everywhere else. Older versions of the app work differently until you update; see below.

PurposeWhat it meansOff by default?
AnalyticsMeasuring how the app and website are used — Google Analytics 4 and Firebase Analytics, and Microsoft Clarity session replay on the websiteYes
AdvertisingPersonalised ads — Google AdMob in the app, Google AdSense on the website. Without this consent, any ads we show are non-personalisedYes
PersonalisationRecommendations based on your prediction activity (your "interest profile" of the sports, teams and topics you predict on)Yes
Marketing pushPromotional push notificationsYes

The first time you open the app or visit the website, we ask. You can change any choice at any time — on the website at Settings → Privacy, in the app at Settings → Privacy — and withdrawing is as easy as giving: one switch per purpose. Withdrawing stops that processing from then on; it does not make processing before the withdrawal unlawful. If you are not signed in, your choices are stored on your device. On the website and in the current app version, nothing optional runs until you choose.

Once you have answered — the banner on the website, or the prompt in the current app version — we honour all four choices, on our servers as well as on your device.

Older app versions. App versions released before the consent prompt do not ask. If you use one and have not answered yet, then until you update the app and make your choices: your interest profile keeps being built and used for recommendations, you keep receiving promotional push notifications (new markets, markets closing soon, daily reward reminders), and usage analytics from that app version may be recorded. Updating and answering the prompt applies your choices from then on.

When you are signed in, we keep a consent record for each choice you make: the purpose, whether you granted or withdrew it, the version of this notice you were shown, the time, the client (web, iOS or Android), your IP address and your browser or app user agent. We keep it so we can prove what you agreed to (see §8).

What we do without asking for consent. Some processing is needed to give you the service you asked for, or is a legitimate use under section 7 of the DPDP Act. We do not ask for consent for:

  • your account and sign-in;
  • your token balance and its ledger, your predictions, payouts and leaderboards;
  • groups, chat, challenges and tournaments you take part in;
  • preventing fraud and multiple accounts (using a device record and your IP address);
  • security logs;
  • crash diagnostics (Firebase Crashlytics, with no user identifier attached);
  • website error monitoring (Sentry, without your name or email);
  • transactional push notifications, such as a market you entered being resolved.

4. Personal data we process

WhatDetailsWhy
Sign-in dataFrom Google or Apple, whichever you choose: your account identifier with that provider, email address (Apple may give us a private relay address instead), and the name and profile photo the provider shares. We do not ask for or store a password. We do not collect your date of birth.Account and sign-in
Phone number (older accounts only)Phone and email one-time-code sign-in has not been offered since 18 August 2026. Accounts created with a phone number before then may still have it on file. We no longer collect phone numbers.Account (legacy)
ProfileUsername, display name, avatarAccount, groups, leaderboards
Age acknowledgement recordThat you declared you are 18 or older, the version of the declaration, the time, the client (web, iOS or Android), your IP address, user agent and device identifierProof that the 18+ declaration was made
Consent recordsSee §3Proof of consent
ActivityPredictions and the tokens committed to them, token balance and ledger, payouts, groups and group chat, challenges, tournaments, leaderboards, watchlist, referrals, achievements, notification preferences, self-exclusion and daily limitsProviding the service; responsible-play limits
How you found usReferral code used, campaign source/medium/campaign tags on the link you arrived from, and the partner site that referred you, if anyReferral rewards; understanding which channels bring users
Device and security dataDevice identifier, platform, operating system and app version, IP address, locale and time zone (our "device record"); sign-in sessions; push notification tokens; security logsKeeping you signed in; fraud and multi-account prevention; security; sending notifications
Share recordsWhen you share a prediction link: IP address and user agentAbuse prevention and share counts
Usage analytics — Analytics consent onlyScreens viewed and features used. In the app (Firebase Analytics) these are linked to an internal account number; on the website (Google Analytics 4) they are not linked to your account. Never your name or emailImproving the product
Session replay — Analytics consent only, websiteMicrosoft Clarity records page interactions. It is never linked to your PredictX account, and your username, avatar, token balance, entry amounts and every page under /my/ are masked before recordingFinding pages that confuse people
Interest profile — Personalisation consent onlyScores for the sports, teams and topics you predict on, derived from your activityRecommendations
Match chatMessages you post in a match's public chat, shown with your usernameMatch chat
Group imagesImages you upload for a groupGroups
Reports you fileWhen you report a user, message or market: what you reported and whyModeration
Activity feedEntries about your activity shown in the in-app activity feed, kept for 30 to 90 daysShowing recent activity
Referral links opened on iPhoneIf you open a referral link on an iPhone before installing the app, your IP address is matched to the referral code in memory for 60 minutes, so the code can be applied after you installReferral rewards
Sign-up bonus fingerprintA one-way keyed fingerprint of your email, device and IP address, with no link to your account. It is kept after you delete your accountStopping repeat sign-up bonuses
Advertising dataAdvertising identifier and ad interactions (personalised only with Advertising consent). For a rewarded ad you choose to watch, we give Google our internal account number so it can confirm to us that the ad was watched and we can credit your tokensShowing ads; crediting rewarded-ad tokens
Crash diagnosticsDevice model, operating system, app version and the technical details of the error. No user identifierFixing crashes
Support and grievancesWhat you send us and our repliesAnswering you
Embedded polls on partner sitesNo account involved. A random identifier stored in your browser (we store only a one-way hash of it), the answer you picked, and a keyed one-way hash of your IP address used to limit abuseCounting each visitor once per question

5. Ads, analytics and cookies

Website. We use these cookies and similar storage:

  • Essential — your sign-in session (px_session, an encrypted httpOnly cookie), a marker that tells the page you are signed in, and your consent choices and theme. These are needed for the site to work and do not need consent.
  • Analytics (with Analytics consent) — Google Analytics 4 cookies (such as _ga) and Microsoft Clarity cookies _clck (up to 1 year) and _clsk (1 day). Clarity is operated by Microsoft; see the Microsoft Privacy Statement.
  • Advertising — Google AdSense, where we show ads, and only to visitors who are not signed in. With Advertising consent, ads may be personalised. Without it, ads are non-personalised; Google may still use limited data, such as for frequency capping, fraud prevention and aggregated reporting.

No analytics or session-replay script runs before you opt in. No advertising script runs before you answer the consent banner; if you decline Advertising, any ads are non-personalised. When you are signed in, you can change every choice under Settings → Privacy. Signed in or not, you can reopen the cookie banner for the browser you are using:

App. Firebase Analytics runs only with Analytics consent. Google AdMob shows personalised ads only with Advertising consent and non-personalised ads otherwise. Firebase Crashlytics (crash diagnostics, no user identifier) and Firebase Cloud Messaging (push notifications) run as part of the service.

6. Who we share personal data with

We do not sell your personal data. We share it only with the service providers below, for the purposes stated, and with authorities where the law requires it. The full list is kept in our sub-processor register; your data download (§10) lists each recipient by name, purpose and location.

RecipientWhat forPersonal data it receivesWhere
Amazon Web ServicesHosting, database, cache, file storage, email delivery, content delivery, logs, secretsAll data we hold (encrypted at rest)India (Mumbai); content-delivery edge locations worldwide; edge functions deployed from the US
Google Sign-InSigning in with GoogleYour Google account identifier, email, name, profile photoUS / global
Sign in with AppleSigning in with AppleYour Apple account identifier, email (or relay address), nameUS / global
Firebase Cloud Messaging (Google)Delivering push notificationsDevice push token and notification contentUS / global
Firebase Crashlytics (Google)Crash diagnosticsDevice and app details, error details — no user identifierUS / global
Firebase Analytics (Google)App analytics — Analytics consent onlyUsage events, device data, internal account numberUS / global
Google Analytics 4Website analytics — Analytics consent onlyUsage events, device and browser data; not linked to your accountUS / global
Microsoft ClarityWebsite session replay — Analytics consent onlyMasked page interactions, device and browser data; not linked to your accountUS
Google AdMobAds in the appAdvertising identifier, ad interactions (personalised only with Advertising consent); internal account number for rewarded adsUS / global
Google AdSenseAds on the website, where we show them, to visitors who are not signed inCookies and ad interactions (personalised only with Advertising consent)US / global
SentryWebsite error monitoringError details, browser data and the page address; we do not send your name or emailUS
AnthropicAI used to help us write prediction marketsNo user personal data is sentUS

For personalised advertising, Google acts as an independent controller of the data it collects; its use is described in Google's privacy policy.

Inside groups. Other members of a group you join see your username, avatar, your predictions and position within that group, and your chat messages. Your activity outside the group is not shown to them.

Legal disclosures. We disclose personal data where the law requires it — for example to comply with a valid order of a court or a lawful request of a government agency.

7. Transfers outside India

Our servers are in AWS's Mumbai region (ap-south-1). Some recipients in §6 process data outside India — Google, Apple, Microsoft and Sentry (mainly in the United States), Anthropic (United States, and no user personal data), and AWS's worldwide content-delivery network, whose edge functions are deployed from the US (us-east-1). Section 16 of the DPDP Act permits transfers outside India except to countries the Government of India restricts by notification; none of these transfers is to such a country.

8. How long we keep it

DataHow long
Account and profileWhile your account exists; on deletion, see §9
Sign-in sessionsDeleted 30 days after they expire or you sign out
Device records (device identifier, IP address, OS and app version, locale, time zone)Deleted 24 months after the device was last seen
IP address and user agent on share recordsCleared after 90 days
In-app notificationsDeleted after 12 months; we keep only your latest 200
Analytics events in our databaseDeleted after 24 months
Application and security logsKept for 30 days today; moving to 1 year
Database backups30 days. A copy in our previous hosting account, made before the move, is being deleted; it is not used to run the service
Activity feed entries30 to 90 days
Referral link matched to an IP address (iPhone)60 minutes, in memory only
Sign-up bonus fingerprint (§4)Kept after account deletion, with no link to your account
Consent and age acknowledgement recordsFor the life of your account (proof of consent); deleted when your account is deleted
Group chat messagesWhile the group exists; your text is replaced with "Message deleted" if you delete your account
Token ledger, transactions and prediction entriesKept indefinitely; after account deletion, without anything that identifies you (§9)
One-time sign-in codes (older app versions only)5 minutes, in memory only
Embedded poll responsesThe question's lifetime plus 7 days
Keyed hash of your IP address, used to limit abuse of embedded pollsUp to 24 hours (10 minutes for the per-question limit)
One-time token when you go from an embedded poll to PredictXUntil it credits the account you create, or 30 days
Grievance ticketsKept after resolution as the record of how the complaint was handled; kept (without your name or email) if you delete your account
Your nominee's detailsUntil you change or remove them, or delete your account

Inactive accounts. If the DPDP Rules' inactivity provision applies to PredictX, an account not used for three years will be erased, and we will tell you at least 48 hours beforehand; signing in cancels it.

9. Deleting your account

You can delete your account yourself at any time — in the app (Settings → Danger Zone → Delete Account) or on the website (Settings → Delete my account). If you cannot access either, email support@thepredictx.com from the email address on your account. Full steps: Delete your account.

Erased immediately:

  • your Google or Apple sign-in link, email address and phone number;
  • your name, username and profile picture;
  • your devices, device identifiers and the IP addresses recorded with them;
  • all sessions, push notification tokens and notifications;
  • the text of every chat message you wrote (shown as “Message deleted”);
  • your group memberships — if you were a group's only admin, admin passes to its longest-standing member; a group with no one else in it is closed;
  • your username in group activity messages (shown as “A former member”);
  • any challenge still waiting for an answer is cancelled, and the tokens held for it are returned;
  • your personalisation profile and your watchlist;
  • your consent and age acknowledgement records, and your nominee's details.

Kept, without anything that identifies you: your token balance history, transactions and prediction entries stay in our records under an internal account number that no longer links to your name, email or sign-in. They are kept so that prediction pools, payouts to other people and leaderboards remain correct. Analytics records in our database stay, unlinked from you, and so does the marketing campaign that brought you, with nothing that identifies you. We also keep a one-way keyed fingerprint of your email, device and IP address, with no link to your account, to stop repeat sign-up bonuses. Messages other people wrote, and notifications they received, are not changed even if they mention you.

Backups and analytics providers: copies in our database backups expire as those backups roll over, currently within 30 days. Usage events already sent to Google Analytics or Firebase are kept by Google under its retention settings; Firebase events carry an internal account number, website events carry none, and neither carries your name or email. Microsoft Clarity recordings are not linked to your account. Deletion is irreversible — your account cannot be recovered.

10. Your rights

Under the DPDP Act you can:

  • Get a copy of your data (section 11) — download a copy of the personal data we hold about you, together with the list of service providers we share data with — each one's name, purpose and location.
  • Correct and update it (section 12) — edit your name and avatar in your profile; change your username through its own flow. Your email comes from Google or Apple; if it is wrong, email privacy@thepredictx.com.
  • Erase it (section 12) — delete your account (§9).
  • Withdraw consent (section 6(4)) — any purpose, any time (§3).
  • Nominate someone (section 14) — name a person who can exercise these rights for you if you die or become unable to.
  • Raise a grievance (section 13) — see §11.

All of these are self-service on the website at Settings → Privacy and in the app at Settings → Privacy. You can also email privacy@thepredictx.com; we reply within 30 days. Because PredictX has no passwords, we act on emailed requests only when they come from the email address on the account, or after confirming the request with you while you are signed in.

11. Grievances and the Data Protection Board

Raise a grievance in the app or on the website under Settings → Privacy → Raise a grievance — you get a reference number straight away, which is your acknowledgement — or email grievance@thepredictx.com, and we acknowledge it within 24 hours. We resolve complaints about content or another user within 15 days and all other grievances within 30 days. Details: Grievance Redressal.

If you are not satisfied with our response, you can complain to the Data Protection Board of India, constituted under the DPDP Act and the DPDP Rules, 2025. The Act asks you to raise the grievance with us first.

12. Adults only (18+)

PredictX is for people aged 18 or older. When you sign in for the first time, you declare that you are 18 or older; we keep a record of that declaration (§4). We do not collect your date of birth and there is no route for a parent or guardian to consent on a child's behalf. If we learn that an account belongs to someone under 18, we close it and erase it as described in §9. If you believe a child is using PredictX, tell us at privacy@thepredictx.com.

13. Security

We protect personal data with safeguards including: encryption in transit (TLS 1.2 or higher, with HSTS); database encryption at rest with a customer-managed AWS KMS key; encrypted-at-rest Redis; application secrets held in AWS Secrets Manager; and restricted, session-controlled administrator access. These describe the hosting account that runs PredictX. A copy in our previous hosting account, made before the move, is being deleted; it is not used to run the service. Details: Security & Data Protection.

14. Personal data breaches

If a personal data breach affects you, we will inform the Data Protection Board of India and tell you directly — in the app and by email — as the DPDP Rules require: what happened and when, which of your data was involved, the likely consequences, what we are doing about it, what you can do to protect yourself, and who to contact.

15. Visitors from the EEA, the UK and Switzerland

If the GDPR or UK GDPR applies to you, the consent choices in §3 work the same way. We rely on: performance of our contract with you for the service itself; your consent for the four optional purposes; our legitimate interests in preventing fraud and keeping the service secure; and legal obligation where the law requires us to keep or disclose data. You also have the rights to restrict or object to processing and to data portability, and you can complain to your local data protection authority.

16. Changes to this notice

When we change this notice materially, we will tell you in the app and by email before the change takes effect, and ask for your consent again where the change affects a purpose you consented to. The version and date at the top of this notice always show the current text.

17. Language

This notice is in English. You can ask for it in Hindi or any other language listed in the Eighth Schedule to the Constitution of India by emailing privacy@thepredictx.com. A Hindi version is being prepared.